Keeping a Perspective on Low Prices

John Bowler is celebrating his 30th year in the egg franchise business this year.
But with free-range eggs currently in surplus, does he fear the steam is running
out of the market? Scatt Casey reports

John Bowler has spent the past 30 years offering franchises to would-be free range
egg producers, helping to fuel the rapid expansion of a sector which now accounts
for over half the retail market.

But the signs are that the market has moved into surplus and many free-range
businesses are looking at significantly smaller margins than they might have once anticipated.....

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